SELECTED WORK / OWNED BUSINESS PROJECT
Craftsmanship,
clearly presented.
Furniture Made In USA brings handcrafted American furniture to online shoppers. The website needed to make that story and the buying decisions easier to understand.
THE WORK
A clearer route from
discovery to detail.
The work brought furniture categories, product information, and educational guides into a more connected shopping experience. Homepage content explains the craftsmanship and points shoppers toward relevant collections.
Buying guides help customers compare chair styles, stool heights, finishes, and made to order details. Product page improvements help present the information shoppers need before deciding.
This is an owned business project co operated by the Flat Top team. It demonstrates our work without presenting an unverified sales or conversion claim.
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Let’s put your business
in a better position.
A new website, a clearer marketing plan, or help with the technology you rely on. Tell us where you want to start.